The Hyères Festival promotes young artists in the fields of fashion and photography. For the second year, the festival opens a third competition and a prize to the fashion accessories designers.
Competitions are framed around the villa Noailles, which also organises exhibitions and conferences. These competitions highlight ten fashion designers, ten photographers and ten accessories designers, who are selected by a jury consisting of members of each profession. The selected artists’ creations are presented through a catwalk show for the fashion competition, a group exhibition for the photography competition and a group exhibition and a video for the accessories competition.
Over the four days of the festival, the selected young accessories designers individually present their first collection through a day spent with the members of the jury, and then in a collective exhibition open to professionals of the fashion world and the general public, and a video which will be shown in opening of the fashion shows during the festival.
Numerous talents revealed by the past of the festival’s fashion and photography competitions have since become essential names in the creative fields: Viktor & Rolf, Gaspard Yurkievich, Felipe Oliveira Baptista, Sébastien Meunier, Anthony Vaccarello, Julien Dossena, Yiqing Yin, Léa Peckre, Satu Maaranen, Solve Sundsbo, Vava Ribeiro, Erwan Frotin, Joël Tettamanti, Charles Fréger, Grégoire Alexandre, Camille Vivier, Franco Musso & Luciana Val, Thomas Mailaender.
The Festival’s tight-knit bonds with the fashion and photography industries are one of its major assets: leading companies sponsor all events and awards, and thus mark their engagement towards young talent.
Designers that have taken part in the Festival as members of the jury count, to cite a prominent few: For the fashion: Martin Margiela, Hussein Chalayan, Helmut Lang, Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Jean Colonna, Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Haider Ackermann, Kris van Assche, Dries van Noten, Raf Simons, Yohji Yamamoto, Felipe Oliveira Baptista, Carol Lim & Humberto Leon, Karl Lagerfeld. For the photography: Marc Ascoli, Terry Jones, Peter Saville, Emmanuel Perrotin, Jeff Burton, Viviane Sassen, Melvin Sokolsky, Tim Walker, Peter Knapp, Walter Pfeiffer, Steven Hiett, Kamel Mennour, Tim Walker.